We've been working together now for three years and have in that time delivered two very successful global campaigns for zombie franchises Resident Evil and Dead Rising. These world-beaters featured everything from websites, UGC and ARG campaigns through to TV, print and merchandise.
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Aah, what can we say about the boys at EA, apart from it's actually the girls that get the work done. We have been working with these charmers on and off for years, most recently on the highly successful Triple A membership activity, which is like the Nando's card but with more football and less Piri Piri and includes a bespoke site, social media integration and a rather sexy black members only card.
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A reinvigorated friendship. We didn't fall out or anything, it's just we worked with them under the Atari banner on titles such as Test Drive Unlimited and Getting Up. Most recently we worked on rich media for what is quite honestly one of the hardest games in the world, Dark Souls. Good job they're a little less intimidating.
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One of SJS's early gaming clients, we've worked both analogue and digital with these guys, providing print solutions for Micromachines and developing perhaps the first ever desktop app, for Overlord. In 2005 we were given the honour of reinventing the Codemasters brand – from logo and tone of voice through to in-game idents.
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These guys are very much part of the SJS family, having worked with us for over 10 years. We've evolved with them, and are treated as part of their design and art direction team, creating sleeves for such legends as Rolling Stones, Nirvana and Eminem, leading their digital development and providing business development strategy for back catalogue and brand partnerships. On the side we even found time to redesign the interiors for their Universal, Decca and Future offices.
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Working with Little Brown, there's always plenty of opportunity to visit our dark sides – from helping them launch Ozzy Osbourne's autobiography (no bats were harmed in the making of said activity), to creating a 'Twilight Yourself' app for the launch of the Twilight Saga White Editions, inviting Twi-hards to turn themselves into vampires and share the results on Facebook. Fangtastic.
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One of our 2011 signings, we've just finished our first B2B project for them: helping to establish their Askmen.com site in the media agency world. A little candlelight, some wine, roadshows, showreels and a massage later, it's fair to say that Askmen isn't a name that will be forgotten in a hurry. Happy ending? Certainly.
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